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What is e-PRO?
The e-PRO certification course is a revolutionary new training program, presented entirely online, to certify
real estate agents, assistants and brokers as Internet Professionals. Comprehensive and rewarding, e-PRO is the only certification program of its kind that is recognized nationwide and endorsed by the National
Association of Realtors (NAR). Because of the innovative course design, you are able to complete the course at your own pace, when and where you want, with any Internet connection. All students have 6 months to
complete the course from the time that they first log in. While the course is available to all, only Realtors® can earn the e-PRO certification with all the opportunities and privileges the certification
provides.
The e-Pro curriculum can be completed in 12-20 hours, with additional time required to complete interactive assignments. By design, the
course will teach the REALTOR® about the Internet business principles including:
Operational: Streamlining agent operations to save time, money and gain a strategic advantage over competitors.
Marketing:
Generating new business by using all the tools of the Net. Online-specific marketing skills are emphasized as are ways to connect with nameless, faceless consumers.
Protocol:
Creating and maintaining profitable relationships with the new, internet consumer. Understanding and implementing these protocol principles offers some of the most potent facets of e-PRO.
Standards & Behavior:
Avoiding the six areas of online risk; legal, regulatory, tort liability, online business goodwill, operations and security. Based upon material by Michael J. Russer, author of the industry's first set of Internet Policies and Procedures and strategic advisor to ARELLO.
Positioning:
Staying on top of the innovation curve without loosing one's mind. Identifying, evaluating and implementing new Internet business models.
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